The Cosmofarma Exhibition, the trade fair for Italian pharmacies par excellence, ended only recently at the Bologna trade fair complex. Having reached its 19th edition, Cosmofarma attendance was a great success to the satisfaction of industry operators and all those who attended.
It consisted of three days of meetings and in-depth discussions on the pharmacy world aimed at improving business and keeping abreast of the evolutions of recent years. This year’s focus was surely the theme of internationality with special attention on developing countries such as Russia, Scandinavia, the Balkans, Spain, United Kingdom, Poland, Bulgaria and Egypt. Special attention was paid to in-depth analysis regarding self-medication, food, dermo-cosmetology and technology.
Finally, a strengthened International Buyer Program allowed 800 B2B meetings to be organised between 50 buyers from 18 countries and 180 exhibiting companies.